Virginia MacKoul

Marketing Coordinator

  • Gainesville
  • 132 NW 76th Drive
  • Gainesville, FL 32607 United States

Virginia “Ginny” graduated magna cum laude from the University of Florida with a degree in Sustainability and the Built Environment, minoring in Urban Regional Planning. Prior to her role as a Marketing Coordinator at Avison Young, she was the Director of Marketing for Front Street Commercial Real Estate Group, overseeing all marketing and branding activity. Ginny played a vital role in facilitating the rapid growth of Front Street from a two-person operation to a team of over 30 in over 6 different markets. Ginny has over 8 years’ experience in commercial real estate and business marketing and has contributed to the successful and effective marketing efforts for many clientele as well, including, but not limited to business growth and marketing strategies, brand establishment, website design, effective marketing tactic implementation, and more.

In 2016, Ginny co-founded a professional development group called Talking Heads GNV. Their mission is to create a thriving local network of forward-thinking professionals who join together in pursuit of growth, learning, and development. Ginny was also named a winner of the 2018 Gainesville Sun’s 40 Under 40 Award, as well as a winner of the 2016 Fierce Award which recognizes “entrepreneurs, game-changers, business up-and-comers and powerful business forces within the Greater Gainesville community.” In 2019, she was selected as a LoopNet Industry Expert, as well as a member of the LinkedIn Advisor community. Most recently, she was invited to participate in the Forbes Communications Council.

Ginny has a passion for giving back to the community. She serves as the Leadership Gainesville Alumni Association Board President. Ginny has also served on the Children's Miracle Network Leadership Council since 2017, the silent auction planning committee for Tyler's Hope for a Dystonia Cure for 2015-2017, the Festival of Trees planning committee for 2016-2018, and the 2017 American Heart Association Executive Leadership Team. Ginny is also a graduate of Leadership Gainesville Class 41 and volunteers her time to other organizations such as United Way and the Child Advocacy Center.
Ginny was born in Boston and moved to Lee County, Florida in 1997. She started college at UF in 2005 with a focus on Architecture; she immediately fell in love with Gainesville and has been here ever since. Ginny's hobbies include photography, cooking, football, crafting and creating, enjoying the beach, boating, and spending time with friends, family, and her dog, Paige.