For Seed to Series B founders and finance leaders making their first meaningful office commitments. This playbook turns leases into a risk-managed capital decision—so you don’t get stuck being wrong in expensive ways.
Built to scale Startup Real Estate Playbook
Make office decisions faster—while protecting runway and preserving optionality.
Quickstart guide
Most teams read this like a book. The best teams use it like a tool.
If you are still in flex: jump to Chapters 2, 4, and 8 (growth profile, runway alignment, decision framework).
If you are evaluating sublease vs direct: start with Chapters 3 and 5 (terms, timeline, flexibility).
If you are about to sign: use Chapters 9 and 10 as your operating checklist.
If your investors are pushing for "a real office": use Chapter 1 to reframe the decision as risk management, not optics.
Case studies
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Project snapshot
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Client
Client name
Client name
Project snapshot
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Market intelligence
Get the Startup Real Estate Playbook
Get in touch
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Peter Kroner
Director, National Industrial, Market Intelligence
Chicago, Cleveland, Columbus, Detroit, Indianapolis, Minneapolis, Pittsburgh
Industrial, Strategic Business Advisory, Market Intelligence
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Erick Parulan
Manager, West Industrial, Market Intelligence
Denver, Las Vegas, Orange County, Phoenix, San Diego, Downtown Los Angeles, West Los Angeles, Los Angeles North, Inland Empire
Industrial, Strategic Business Advisory, Market Intelligence
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Jason Steele
Manager, Southeast Industrial, Market Intelligence
Tampa
Industrial, Strategic Business Advisory, Market Intelligence
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