Capital investment in Greenville is shifting

Since 2016, the greater Greenville-Spartanburg area has attracted nearly $17B in announced capital investment, historically led by the automotive sector—driven largely by BMW’s presence. Automotive accounted for nearly 30% of annual total investment historically.
In 2025 alone, over $3B has been pledged. Notably, only 8.3% of that, or roughly $280M, has come from automotive firms, with the remainder—$3.1B—stemming from non-automotive companies. Of non-automotive industries, IT, consumer products, and electrical components have been strong investors in the region.
This shift signals a maturing market that’s increasingly appealing to a broader range of industries beyond automotive. Coupled with the current administrations policy regarding onshoring of manufacturing, capital flows are becoming increasingly diversified. With a wide range of development projects completed over recent years, Greenville-Spartanburg is poised to absorb further interests from wider ranges of occupiers.

August 11, 2025

US-SC-GSP Greenville