DFW flight-to-quality drives rent growth and tightening availability for trophy and class A assets

Bar chart comparing asking rents from 2022 to 2025 for five Dallas–Fort Worth submarkets—Uptown, Preston Center, Frisco/The Colony, Upper Tollway/West Plano, and DFW Overall—with availability‑change indicators from 2022 to 2025. Each submarket shows four vertical bars (2022–2025), generally rising over time. Uptown rents increase from about $56 to $72 per square foot while availability decreases by 10%. Preston Center rents rise from about $53 to $67, with a significant 59.7% drop in availability. Frisco/The Colony increases from about $46 to $51 with a 7.5% availability decrease. Upper Tollway/West Plano increases from about $42 to $48, showing the largest availability drop at 23.5%. DFW Overall rises from about $37 to $42 with an 8.4% availability decline. The chart highlights consistent rent growth and declining availability across all submarkets.
DFW’s top submarkets see strong rent growth and shrinking availability as tenants favor trophy and Class A spaces in Preston Center, Uptown, and West Plano.
  • Demand has concentrated in DFW’s urban core and premier suburban submarkets, driving outsized rent growth among trophy and class A assets. Since 2022, asking rents in Preston Center and Uptown have surged by 27%, reflecting continued flight-to-quality preferences for highly amenitized environments and proximity to top talent.
  • For the overall market, DFW trophy and class A assets recorded an 8.4% reduction in availability alongside an approximately 15% increase in asking rents since year-end 2022, consistent with tightening top-tier fundamentals.
  • Preston Center and Upper Tollway/West Plano experienced the most pronounced availability compression — down 59.7% and 23.5%, respectively — driven by limited new deliveries. Consequently, vacancy in Preston Center reached a 10-year low of 6.2%, while Upper Tollway/West Plano continues trending toward sub-20% vacancy.
     
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Jordan Kile

    • Senior Market Intelligence Analyst
    • Research
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