About Katie

Katie Woodside is a Principal and Global Director of Corporate Marketing at Avison Young – which is the formal way of saying she helps shape how one of the world’s leading real estate advisory firms shows up, stands out, and stays relevant.

She played a key leadership role in Avison Young’s 2020 corporate brand identity evolution and, together with her team, continues to drive the firm’s global brand positioning and go-to-market alignment. Katie focuses on turning marketing strategies into something people can actually see and feel – aligning messaging, visual identity, campaigns, and internal momentum so the brand is consistent, differentiated, and unmistakably human.

Her work spans brand strategy, messaging architecture, integrated marketing, executive positioning, storytelling, and cross-functional transformation initiatives. She partners closely with senior leadership to connect big-picture thinking with real-world execution – building scalable marketing frameworks that strengthen Avison Young’s presence and bring fresh perspective to a complex industry.

A true testament to the culture and brand, Katie joined Avison Young in 2010 during its early U.S. expansion and has grown alongside the organization, helping shape both its regional momentum and global evolution. Before stepping into her global role, she led marketing for the Washington, D.C. region, supporting brokerage teams with business development strategy, thought leadership, proposal development, and market intelligence.

Named a Principal in 2023 and recognized as a GlobeSt. Women of Influence honoree in 2024, Katie is known for blending strategic rigor with passionate creative energy. She believes strong brands are built on clarity, collaboration, and ideas over egos – and that the best marketing doesn’t just look polished, it builds trust and sparks a little joy along the way.

Because when the work is done right, the impact tends to speak for itself

Credentials

• Radford University, B.S., Business Administration with a concentration in Business Marketing
• Licensed Salesperson in Virginia