Thanksgiving Weekend Visitation Recovery to Pre-Pandemic levels continues to be uneven among retailers in Atlanta

Graph showing store count numbers for stores in Metro Atlanta on Thanksgiving weekend

–Black Friday remains a crucial part of retailers' holiday strategies although most Atlanta locations have not bounced back to pre-pandemic levels when looking at in-store foot traffic.

–Mass merchandise retailers as well as specialty big-box stores, traditionally associated with Black Friday promotions, have observed a reduction in visitation, potentially indicative of consumers increasingly favoring online deals within their websites or Amazon/Walmart. Costco, however, has experienced a 1.6% increase in shoppers compared to 2019 due to portfolio expansion within metro Atlanta.

–Department stores encountered the most substantial decline in visitation from 2019 numbers, averaging a 36% decrease in in-store shoppers among the three retailers included in the graph.

–Discount stores remain the steadiest within the Atlanta market and boasts the most brick-and-mortar expansions over the last five years.

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