Five Key Differentiators To Build A Successful Blue Ocean Strategy
March 8, 2018NEW YORK CITY—W. Chan Kim and Renee Mauborgne authored an international bestseller, Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. From page one, this book grabbed my attention, specifically with how this could transform the real estate brokerage industry. In my mind, our industry has been largely unchanged since its creation. We have all become more sophisticated and specialized, but the way most brokers conduct business is almost identical at least from when I started in the business over 20 years ago.